My background is both commercial and editorial.
I have written copy – advertorials, brochures, direct mails and press packs – for brands including the BBC, Budweiser, Bupa, Coca Cola, Danone, Disney, IKEA, InterContinental Hotels, Kempinski Hotels, Marks & Spencer, Schuh and Vichy Laboratoires. I have also written media packs, marketing materials and web copy for three prominent UK charities: Action for Children, Macmillan Cancer Support and Help the Aged (now Age UK). Other projects include editing an English language website for the Danish government, ghost writing a blog for a celebrity and putting together a brochure for the Department of Education.
As a journalist I have written for FT Weekend, The Guardian, The Observer, The Daily Telegraph, The Herald, Scotland on Sunday and The Literary Review.
My dual business and journalistic expertise has allowed me to create and run unique writing workshops that help those writing for communications, marketing and PR understand the principles of good writing and narrative structures.
I have an MA in English Literature and French from The University of Glasgow and a postgraduate journalism diploma from London College of Communication (part of University of the Arts).