Since 2005, I have run writing workshops specifically aimed at PR staff.
My clients have included: Channel 4, BMI Baby, Talk Talk, Lloyds TSB, Weber Shandwick, Hill & Knowlton, Porter Novelli, Freud Communciations, Biss Lancaster, Mandate, Ogilvy, Nelson Bostock, Pegasus PR, Cow PR and Cake Media.
Before focusing on journalism, I spent eight years working in PR, for brands like Budweiser, Disney, Fanta, IKEA and Marks & Spencer. My unique, interactive workshops combine my commercial and editorial writing experiences. I know what the media wants, but also understand the pressures of working to business objectives.
Testimonial from Mags Patten, head of press at Channel Four:
“I was incredibly impressed with the depth and precision of Melissa’s knowledge. She had credibility and enthusiasm which enabled her to offer something to our most experienced team members alongside our newest recruits.”
Topics covered include: modern grammar, press releases, opinion pieces, feature proposals and creative techniques.
Bespoke workshops, involving the creation of exclusive exercises and course materials specific to a particular industry or market, are also available.