Tsk, tsk! See me after class, BHS! I’m not even going to discuss your rather unhinged approach to capital letters, it’s the missing apostrophe that’s the real problem here. I mean, it’s not even a tricky apostrophe situation. We’re talking straightforward contraction – it is being shortened to it’s. Its without an apostrophe is always possessive, as in: ‘The blue tit lamented its profile being featured on such a cushion.’